Cool Mint

Listerine Global 2018

Listerine Global 2018

 

Brushing only reaches 25% of your mouth but swishing Listerine kills 99.9%. So let’s make that fact abundantly clear to viewers by using the metaphor of cleaning a hyper-stylized house.

My Role: Global Creative Lead   • Art direction  • Graphic Design • Concept Development  • Set Design • Print Design • Typography • Casting Selection • Costume Design • OOH • Social Media • Packaging

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awards + recognitions

  • Debuted on Super Bowl LII Pregame Show on NBC - Feb 4. 2018

  • Awarded GEM (Gender Equality Measure) by National Association of National Advertisers #SeeHer movement

  • Winter Olympics 2018 sponsorship commercial

credits:

Art Director: Claire Healy

Copywriter: Christina Pitsinos

Executive Creative Director: Amy Carvajal

Director: Jacob Marky

Production company: Bacon

Shoot Location: Bucharest, Romania