Ready Tabs!

Listerine Global Launch

Listerine Ready! Tabs are mouthwash tablets you can use on the go and the brand’s biggest innovation to date… but some users found the concept confusing. So we created this OLV “Seriously: what is it?” to educate new and existing customers.

My Role: Global Creative Lead   • Art direction  • Graphic Design • Concept Development  • Set Design • Print Design • Typography • Casting Selection • Costume Design • Times Square Billboard Design • OOH • Social Media • Packaging

Campaign results:

Nearly 340MM media impressions (more than 26x other US Listerine launches), a 22% influencer engagement rate (literally 1000x above benchmark) and earned placement in more than 30 publications.