The Creative Process

Exploring the meaning and importance of the creative process for people in the creative industry.

At times, it seems, there is no room for originality. Ideas are churned out at breakneck speed, from the physical to the virtual and the world inside our heads. In order to create new paths, we first must venture outside of those that we have already traveled. As designers, we consistently strive to be innovators, individuals, and creative thinkers, and yet we repeatedly find ourselves falling into a loop of re-creativity. The project explores the creative process, giving us a chance to analyse what works, what doesn’t work and what should be emphasized in order to get the most from the design.