The Bold Box
Listerine Global
The Bold Box: Listerine Global Launch
User testimonials are pretty boring to watch… so we decided to create a user experiment to prove how effective Listerine Ready Tabs! really are.
Introducing: The Bold Box.
My Role: Global Creative Lead • Art direction • Concept Development • Graphic Design • Set Design
We bought 15 dollars worth of hot dogs from a street cart and shot a spec video. Listerine loved the spec video and let us shoot a real video.
Then millions of people watched that video over and over again.
press.
Adweek’s AgencySpy
credits:
Art Director: Claire Healy
Copywriter: Christina Pitsinos
Director: Kevin Tkach
DOP: Justin Snow
Shoot Location: Washington Square Park, NYC