Child Mother’s Day
Save the Children
Save the Children
Save the Children estimates that 2.5 million underage girls give birth against their will each year — meaning every seven seconds, a girl under 15 is forced into marriage. We created a campaign to bring awareness to child mothers around the world. In 2 weeks. With no money.
My Role: Art direction • Concept Development • Web Design • Print Design • Typography
To tap into the consumerism of Mother’s Day – childmothersday.com was built (by ourselves, with $100) to bring attention to motherhood’s most forgotten: the children that are forced into it.
Though it looked like an actual e-commerce site that sold gifts, no items were actually for sale. Instead, it hammered home the point that for the cost of a Mother’s Day card, $5.99, you could make a donation that would make a meaningful impact for at-risk girls across the world.
credits:
Art Director: Claire Healy
Copywriter: Christina Pitsinos
Creative Director: Dominic Al-Samarraie