Ready Tabs!

Listerine Global Launch

Listerine Ready! Tabs are mouthwash tablets you can use on the go and the brand’s biggest innovation to date. I was the global creative lead on the project and had a hand in everything from product development to the roll out of a fully integrated 360, multi-channel campaign that was adapted in 86 countries worldwide.

My Role: Global Creative Lead  • Art direction  • Graphic Design • Concept Development  • Set Design • Print Design • Typography • Casting Selection • Costume Design • Times Square Billboard Design • OOH • Social Media • Packaging

Nearly 340MM media impressions (more than 26x other US Listerine launches), a 22% influencer engagement rate (literally 1000x above benchmark) and earned placement in more than 30 publications.