Less is more Bliss
Nestlé Coffee: Natural Bliss
Nestlé Coffee: Natural Bliss
The "Less is More Bliss" campaign was created to launch Nestlé’s new natural coffee creamer - Natural Bliss. A whimsical factory was designed to show consumers that using less ingredients in a coffee creamer means more bliss.
My Role: Art direction • Graphic Design • Set Design • Print Design • Concept Development • Costume Design • Social Media
Print Ad published in New Yorker Magazine, People Magazine, Us Weekly and more
credits:
Art Director: Claire Healy
Creative Director: Itai Inselberg
Executive Creative Director: Dominic Al-Samarraie
Director: Vallee Duhamel - Julien Vallée and Eve Duhamel
Production company: Psyop
Shoot Location: Vancouver (Remote during Covid)