This Changes Everything

Starbucks

Starbucks

 

The ‘This Changes Everything’ campaign was created after pitching and winning the coveted ‘Starbucks Creamer’ account. The campaign was designed to hero and celebrate the deeply satisfying unique product traits (smooth, bold, creamy) but in a Starbucksy way.

My Role: Art direction  • Graphic Design • Set Design • Print Design • Typography • Concept Development • Casting • Costume Design • Social Media

10.4M earned impressions, 836 placements, 100% positive sentiment, 34K new @Starbucks followers, 142% increase in sales, and received 3x the brand lift.

Screen-Shot-2019-10-05-at-9.43.06-PM-1024x1007.png
Screen-Shot-2019-10-05-at-9.20.27-PM-1024x546.png
Screen-Shot-2019-10-05-at-9.19.08-PM-1024x548.png
Screen-Shot-2019-10-05-at-9.19.49-PM-1024x551.png
Screen-Shot-2019-10-05-at-9.19.22-PM-1024x552.png
Screen-Shot-2019-10-05-at-9.18.27-PM-1024x948.png
Screen-Shot-2019-10-05-at-9.20.07-PM-1024x544.png

“Winner of the 2020 Zone AMS Marketing Excellence Grand Prix Award. The work was selected as the Grand Prix winner from 72 Nestlé entries, by Zone AMS CEO, Laurent Freixe as the most effective, creative, innovative, and data-driven campaign demonstrating business results.”

Print published in People magazine, New Yorker Magazine and more

Print published in People magazine, New Yorker Magazine and more

credits:

Art Director: Claire Healy

Copywriter: Christina Pitsinos

Creative Director: Dominic Al-Samarraie  

Director: Roman Rutten

Production company: 1st Ave Machine

Shoot Location: Vancouver, Canada

Previous

Screen Ireland
Next

Stouffers